RFU swinging the changes for Twickenham rugby hospitality | The Hospitality Broker

12 May 2017
Comments: 0
12 May 2017, Comments: 0
Important Twickenham rugby news for all companies considering hospitality in 2017/18….

East Stand redevelopment means less stadium hospitality

There will only be 3 stadium facilities available at the Six Nations for England versus Wales and England versus Ireland (Wakefields 20 seat boxes, Rugby House restaurant and The Player’s Lounge).

So NO Obelenskys, Wakefield’s Restaurant, The Rugby Club, Players Lounge or St George’s Suite, although a temporary marquee is being erected in one of the car parks to cover some of the shortfall.

End of offsite (non-stadium) hospitality

It’s been confirmed that as of the end of the 2018 Six Nations there will be no more offsite corporate hospitality (Cardinal Vaughan/Twickenham Village, All Hallows, Cole Court, The Stoop, Orchard Enclosure, Chase Bridge, Knellar Hall).
This means that over 2000 hospitality packages that are now available in the official offsite venues will be brought into the new East Stand hospitality facilities from the 2018 autumn internationals onwards.
http://www.richmond.gov.uk/eia_twickenham_stadium_olo_technical_note.pdf

Technical study -Gerald Eve 19-05-2016

 

What does this all mean?

 

  1. There are only two home games for the last Six Nations with offsite options and those games are the most desirable of the championships against Wales and Ireland so demand and package prices are at a premium.
  2. All Twickenham Stadium facilities have a fixed premium pricing structure meaning there will no more negotiating for group or repeat booking discounts.
  3. The numbers and prices for all official tickets bought from rugby clubs by hospitality providers are now set and strictly managed by the RFU ending the ability of the clubs to negotiate directly with the hospitality providers. This means a decrease in numbers of match-tickets available for offsite hospitality packages and ultimately an increase in overall retail cost of the package.
Insider info ;

 

  1. With it being the last chance to get offsite hospitality packages for the Autumn Internationals there’s a great opportunity to negotiate special one-off terms for tickets and pricing on the non-stadium options.
  2. Once completed Twickenham Stadium will be a world leader in terms of a rugby corporate venue with one of the biggest hospitality capacities of all rugby stadia.
  3. We can help you discover the full range of available options for the Autumn Internationals and Six Nations from stadium viewing boxes and restaurants to offsite and bespoke options.
Key Twickenham Fixtures

 

 

  • England v The Barbarians-28th May 2017-From £275 per person + vat
  • New Zealand v The Barbarians 4th November 2017-from £399 per person + vat
  • England v Argentina -11th November 2017- from £375 per person + vat
  • England v Australia -18th November 2017- from £599 per person + vat
  • England v Samoa-25th November 2017-from £339 per person + vat
  • England v Wales Saturday 3rd February 2018-from £699 per person + vat
  • England v Ireland Saturday 17th March 2018-from £699 per person + vat
Other Key non-Twickenham fixtures
  • Wales v Australia 11th November 2017, Cardiff- from £299 per person + vat
  • Wales v New Zealand 25th November 2017, Cardiff-from £379
  • Italy v England 10th February 2018 (TBC), Rome-from £599
  • Scotland v England (date TBC) Edinburgh-from £499
Why you should consider Twickenham hospitality;
Historically proven success

For over 20 years Twickenham hospitality has enjoyed some of the highest re-booking rates of any UK based sporting event with over 60% of business owners and directors taking clients to either the Autumn Internationals or Six Nations every year.
Of the corporate guests attending the recent Rugby World Cup in England, 71% said they would increase spend with their host company.
http://www.smg-insight.com/wp-content/uploads/downloads/2014/02/RugbyTravel.27×8.DB_.0302.FINAL_.pdf

SMG Study-Rugby World Cup corporate hospitality 2015

Prestige

Twickenham hospitality is not a cheap entertainment option with a high ticket cost element to the packages. This is evident in the kind of people and businesses in attendance with high numbers of blue chip and market leading businesses and industry experts in the hospitality areas on a Twickenham match day.
This also creates a certain kudos for clients being invited to a high-level match at the home of rugby. Guests discover the unique Twickenham experience of rubbing shoulders with the great and the good from the business AND rugby worlds

Scarcity of tickets

If you’ve ever tried to get tickets for a big game like England versus Ireland or England versus Wales you’ll understand that tickets are seriously hard to come by and so demand extremely high prices, especially if you need large groupings.
A corporate hospitality package gives you guaranteed groupings of official seats with some of the best views of the action.

Why Book with us?

We have over 10 years experience specialising in rugby hospitality and can guarantee the best range of choices and value on the market.

You’ll enjoy some of the best seats in the house and the personal touch of your very own event manager looking after your guests from start to finish on your big match day.

Recent rugby feedback;

1) Paul D-Managing director of contracting firm, 12 years in business with net worth of over £2 million;
View from the box;___10_

2) Charles P-Area Manager for one of biggest entertainment companies in the world;
“Great seats thank you so much for making my life easier!”

3) Andrew A-Director for international engineering company;

“Seamless event, very well organised in a great location. ” 
Want to learn more?

 

 

 

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